SWISH



You feel that? The crispness in the air? That fucking tingling on your nape bitch? You're not crazy, its Yeezy again.

Almost three entire years without an album Kanye. He hasn't necessarily been MIA like he was for the productions of MBDTF and Yeezus instead Kanye might have had the biggest year possible. From the separation with Nike and signing with Adidas then creating the biggest buzz for a model of sneaker since the Jordan 11 Concord drop of 2011. To having his second child, a son with wife Kim. On December 31st of 2014 Kanye released ‘Only One’ written from his mother's point of view to his daughter North (Nori) the song received great acclaim. Giving hope that Ye would bless us with an album in 2015. 

Nah, He had better shit to do. Finally getting his clothing line off of the ground, being named GQ’s Most Stylish of 2015, continuing fatherhood. He has been so immersed in this longtime dream of his he stepped down as president of G.O.O.D Music, handing it to right hand man, Pusha T.

Alas on December 31st 2015, following pattern he dropped ‘FACTS’ which is basically shit talking and bravado laced over a Metro Boomin beat. Yeezy jumped over the Jumpman for the second time. Yeezy season begins.

January 8th 2016 at about 1:45 on the east coast Kanye West gave us that good soul music that no one else can quite do. With ‘Real Friends’ and ‘No More Parties in LA’ sending everyone on the internet into a whirlwind, including myself. reaching out to the crooner Ty Dolla $ign who Kanye blessed with a feature on his album ‘Free TC’ on ‘Real Friends’ and one of the best rappers ever Kendrick Lamar on ‘No More Parties in LA’. This shit rides.

The reception was all great, many thanking that we had “The old Ye back” (Which to me is a blasphemous statement.) when we we're blessed to hear this audible chocolate, Yeezy doubled down by announcing his album SWISH is set to release on February 11th. Tis the season!

UPDATE: The full Real Friends is officially released.

ion know why he keep blessing me.  ion know why he keep blessing me. ion know why, ion know why.